Todd Hockenberry is a professional consultant specializing in strategies for top line revenue growth at manufacturing technology and capital equipment companies.  Integrated marketing campaigns, strategic relationship management, product development planning, sales channel optimization, target market analysis, and maximization of sales team effectiveness are areas of his expertise and the tools he uses to deliver top line results.

Todd has over 20 years of experience in direct selling and leading sales teams selling technology and capital equipment to companies in global industrial markets.  He has developed and cultivated direct sales teams as well as managed sales representative and distribution networks--all to significant sales improvements.

Todd has authored many articles on industry and technology trends and has been published in trade magazines like Industrial Laser Solutions, Modern Metals, Modern Application News, and others.  Todd speaks often at industry trade shows and technology conferences including AIAG (Auto Industry Action Group) on the topic of part traceability and part identification and in May '09 at ALAW (an event sponsored by the Fabricators and Manufacturers Association) regarding trends in high power fiber laser applications. Recently, his work was recognized by Industrial Equipment News'09 when Laser Photonics (Orlando, Florida) was named "Brand of the Year".  

At Mecco Marking and Traceability (Pittsburgh, PA), Todd joined a company with a declining share in a highly competitive market.  He led a team that developed a new laser marking product line, took it to market, and doubled the company's sales in two years' time by developing relationships with key customers Becton-Dickenson, BAE, Westinghouse, Ford, Tyco, Whirlpool, Gillette, Mercury Marine, Borg-Warner, and the US Military.   

At XLO (Cleveland, OH) Todd engineered and sold new products that created new market opportunities. They were able to expand from a heavy focus on the auto industry into other opportunities at companies like Harley-Davidson, Kodak, Maytag, and Whirlpool.  He was awarded several patents for his innovative product development work.

Todd has served on a number of charitable boards as chairman and member as well as run as a candidate for public office -- all of which pales in comparison to coaching his daughter's softball team and the challenge of teaching 9- and 10-year-olds the finer points of playing the game. 

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