--- title: 11 Trends in Marketing for Manufacturers description: Todd Hockenberry helps manufacturing companies achieve their business goals with proven marketing strategies. image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Hand%20with%20marker%20writing%20the%20word%20Trends-1.jpeg --- [![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com) ## Welcome to my Blog [Blog Main Page](https://www.toddhockenberry.com/blog) ###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Feb 26, 2012 # 11 Trends in Marketing for Manufacturers We deal with a number of manufacturing companies and have seen a noticeable improvement in the business climate for these companies.  Three of our clients have reported record sales years due in large part to recognizing and acting on the trend toward inbound marketing. ![trends in manufacturing marketing](https://www.toddhockenberry.com/hs-fs/hubfs/Imported_Blog_Media/Hand%20with%20marker%20writing%20the%20word%20Trends-1.jpeg?width=300&name=Hand%20with%20marker%20writing%20the%20word%20Trends-1.jpeg)In dealing with these manufacturing clients we have identified a number of trends that create significant opportunities for these companies. These trends and opportunities are 1. Understand how online sales impact buyers and buying cycles and creating websites that make it easy for people to buy from and engage with you 2. Migrating traditional marketing investment to online and inbound marketing to lower the cost of lead generation and customer acquisition 3. Buyers looking for content that focuses on solutions, not just features  4. Willingness to look outside for marketing and sales expertise 5. Lead generation has become more difficult - traditional sources of leads are not yielding as many quality leads 6. Customer acquisition costs are going up, buying cycles are lengthening and salespeople often do not know how to deal with it 7. Skepticism of non-specific marketing measures and an insistence on measuring marketing ROI to show a return on investment 8. Guidance in leading marketing and sales integration and creating a unified team 9. Company leaders are looking for trusted thought leaders with a relevant point of view 10. The desire for marketing and sales automation and how it can drive the buying process and amplify sales team efforts and not just be a drain on resources 11. Information overload and the need to find relevant market information, synthesize it, and develop actionable analysis Manufacturing is bouncing back and there are many opportunities for these companies to achieve breakthrough results.  Developing an inbound marketing strategy is a great way for manufacturers to build demand and grow sales. Learn everything you need to know about [manufacturing marketing](https://www.toddhockenberry.com/manufacturing-marketing). 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