---
title: 5 Reasons to Blog and Get Manufacturing Revenue Growth
description: Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads and drive Manufacturing Revenue Growth.
---

[Sales and Marketing Blog | Todd Hockenberry ](https://www.toddhockenberry.com/blog)

# [5 Reasons to Blog and Get Manufacturing Revenue Growth](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth)

 Written by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) | Sep 14, 2015

We've talked about why blogging is an important step in the marketing process [before](https://www.toddhockenberry.com/blog/bid/52206/Blogging-Equals-Lead-Generation-for-Manufacturers).  We've also made a habit of convincing our [small manufacturing clients](https://www.toddhockenberry.com/blog/industrial-inbound-marketing-approach-drives-leads-and-sales) that it's worthwhile because it leads to manufacturing revenue growth. So why am I climbing back up on the blogging soap box again?

It's simple, I still hear, with alarming frequency, that blogging is too much work. I get that, I really do. Everyone is busy, especially if you're running a business, but the impact that a blog can make is too big to let it slide.

Not convinced? Here are 5 compelling reasons to kick start your blog writing:

1. Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog[[1]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftn1)
2. 57% of marketers acquired customers from blogging [[2]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftn2)
3. Companies that blog 15+ per month get 5x more traffic than companies that don’t blog[[3]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftn3)
4. Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads[[4]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftn4)
5. An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 [[5]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftn5)

And if cold, hard stats aren't enough to drive the point home take a look at this:

So if you're struggling to find motivation to write, consider this your kick in the pants. 

[[1]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftnref1) HubSpot State of Inbound Marketing, 2012[[2]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftnref2) HubSpot State of Inbound Marketing, 2012[[3]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftnref3) HubSpot Marketing Benchmarks from 7,000 Businesses[[4]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftnref4) HubSpot Marketing Benchmarks from 7,000 Businesses[[5]](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth?hs_amp=true#_ftnref5) HubSpot Marketing Benchmarks from 7,000 Businesses

 

[View full post](https://www.toddhockenberry.com/blog/5-reasons-to-blog-for-more-manufacturing-revenue-growth)

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