Sales and Marketing Blog | Todd Hockenberry

A New Guide for Creating Effective Case Studies

Written by Todd Hockenberry | Oct 14, 2014

HubSpot recently put out a new guide that I wanted to share with our readers. The Guide to Creating Case Studies for Your Agency is a new free download, from the awesome people over at HubSpot, designed to help you craft compelling case studies.

Full disclosure, I'm quoted a number of times throughout the case study guide and, if you are a regular reader, some of what I say in this download might sound familiar.

While this guide is intended for agencies, the advice it offers applies equally well to anyone who is looking to create more content that attracts your ideal target persona. Nothing sells like showing people how you delivered for a similar customer.

If you've ever found yourself wanting to write a case study, but were unsure where to start, this is the guide for you.

A step-by-step look at case studies, the guide walks you through the reasons why a case study works and then jumps right into a detailed breakdown of everything from headlines to calls to action.

Head on over to HubSpot to download The Guide to Creating Effective Case Studies for Your Agency.

And, why not download one of ours:

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