--- title: Getting Salespeople to Believe in an Inbound Marketing Strategy description: I have a new guest post on co-grow about how to get your sales people to embrace an inbound marketing strategy. image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/inbound_marketing2-Aug-09-2023-03-21-02-7819-PM.png --- [![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com) ## Welcome to my Blog [Blog Main Page](https://www.toddhockenberry.com/blog) ###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Dec 14, 2012 # Getting Salespeople to Believe in an Inbound Marketing Strategy ![inbound marketing strategy](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/inbound_marketing2-Aug-09-2023-03-21-02-7819-PM.png)The Collaborative Growth Network ([Co-Grow](https://www.collaborativegrowthnetwork.com/)) published a post I wrote about how to convince your salespeople that an inbound marketing strategy is an effective way to generate leads and convert them to sales. The foundation of inbound marketing is content creation, which salespeople are pretty sure they hate. What most salespeople don't realize is that they are already doing all the hard work of content creation. Creating great content really boils down to knowing the ins and out of your product/service and having answers to the questions your customers and prospects are asking. All the emails, phone calls, and training salespeople are all ready creating/having/attending  are content in disguise. Check out [Get Salespeople to Embrace Inbound Marketing and Grow Your Business](https://www.collaborativegrowthnetwork.com/blog/bid/92996/get-salespeople-to-embrace-inbound-marketing-and-grow-your-business?source=Blog_Email_) on the [Collaborative Growth Blog](https://www.collaborativegrowthnetwork.com/blog/) to find out how salespeople should be engaging with prospects and publicizing their content. 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