--- title: Proactive Marketing description: Proactive marketing --- [![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com) ## Welcome to my Blog [Blog Main Page](https://www.toddhockenberry.com/blog) ###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Aug 01, 2009 # Proactive Marketing **Why we need to stop doing what we are doing and change. ** Change is happening in all industrial markets and making life difficult for those manufacturers that cling to passive ways of growing their business.  Did you just cutback on your sales & marketing efforts? Less of the same old will result in even less growth, a double multiplier of downward trending sales when you take into account that what you were doing was losing effectiveness before the current mess. People WANT you to find them.  The people your product, service, or solutions were designed for. “If you can help me please, please find me”, they are asking. ‘At least be where I can find you easily when I need you”, they plead. Customers are looking for a reason to believe in you and your product.  They do not trust companies that market using the same old low trust sales tactics and high spin marketing pitches  People DEMAND that you be where they want you to be with the information that they need when they need it.  Clear, transparent, honest, relevant, and helpful. Sound different – it is. 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