---
title: Creating A Competitive Advantage With Inbound
description: Todd and Dan recently sat down with the Top 3 for Tech Marketers Podcast to talk about the top 3 ways to align your organization around inbound beliefs.
image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/top%203%20for%20tech%20marketers-1.jpg
---

[![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com)

## Welcome to my Blog

[Blog Main Page](https://www.toddhockenberry.com/blog)

###### Posted by [Rebecca Miller](https://www.toddhockenberry.com/blog/author/rebecca-miller) ● Jul 19, 2018

# Creating A Competitive Advantage With Inbound

More than just tactics, inbound requires every person within an organization to be on-board. From sales people to C-suite, customer service to the back office inbound is more than a handful of tactics and plays.

Todd and Dan recently sat down with the [Top 3 for Tech Marketers Podcast](https://yeagermarketing.com/podcast-top-3-ways-to-align-your-organization-around-inbound-beliefs-for-competitive-advantage/) to talk about the top 3 ways to align your organization around inbound beliefs. Going beyond the tried and true tactics, creating an inbound organization creates a powerful competitive advantage and sustainable growth.

You can listen to [the full episode](https://yeagermarketing.com/podcast-top-3-ways-to-align-your-organization-around-inbound-beliefs-for-competitive-advantage/) on the Top 3 for Tech Marketers Podcast to hear what Todd and Dan’s top 3 are and learn more about how to align an entire organization around inbound beliefs and methodologies to create market differentiation and competitive advantage.[![top 3 for tech marketers](https://www.toddhockenberry.com/hs-fs/hubfs/Imported_Blog_Media/top%203%20for%20tech%20marketers-1.jpg?width=1200&name=top%203%20for%20tech%20marketers-1.jpg)](https://yeagermarketing.com/podcast-top-3-ways-to-align-your-organization-around-inbound-beliefs-for-competitive-advantage/)

 Topics: [Inbound Organization](https://www.toddhockenberry.com/blog/topic/inbound-organization)

- Share
- [**](https://www.facebook.com/sharer/sharer.php?u=https://www.toddhockenberry.com/blog/creating-a-competitive-advantage-with-inbound)
- [**](https://twitter.com/intent/tweet?url=https://www.toddhockenberry.com/blog/creating-a-competitive-advantage-with-inbound)
- [**](https://www.linkedin.com/shareArticle?url=https://www.toddhockenberry.com/blog/creating-a-competitive-advantage-with-inbound)

### Comments

#### Subscribe

New posts delivered to your inbox.

[![Subscribe to The Industrial Executive Newsletter](https://no-cache.hubspot.com/cta/default/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50)

[![Buy Inbound Organization Now](https://no-cache.hubspot.com/cta/default/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8)

[![The Industrial Executive Podcast - Listen Now](https://no-cache.hubspot.com/cta/default/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c)

#### Related Posts

<https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer>

<https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer><https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer>[What Does an AI Department Look Like for a Manufacturer?](https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer)

<https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers>

<https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers><https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers>[How AI Agents Are Changing B2B Buying for Manufacturers](https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers)

<https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead>

<https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead><https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead>[The Reason AI Writes Garbage For Your Business (And What We Build Instead)](https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead)

<https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers>

<https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers><https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers>[Digital Marketing Strategy for Manufacturers](https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers)

<https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret>

<https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret><https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret>[The Total Solution Trap: When Your Best Differentiator Is Your Best-Kept Secret](https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret)

<https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company>

<https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company><https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company>[How to Market a Manufacturing Company](https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company)

<https://www.toddhockenberry.com/blog/the-content-bottleneck-why-your-marketing-director-is-drowning>

<https://www.toddhockenberry.com/blog/the-content-bottleneck-why-your-marketing-director-is-drowning><https://www.toddhockenberry.com/blog/the-content-bottleneck-why-your-marketing-director-is-drowning>[The Content Bottleneck: Why Your Marketing Director Is Drowning](https://www.toddhockenberry.com/blog/the-content-bottleneck-why-your-marketing-director-is-drowning)

#### Topics

- [Marketing (174)](https://www.toddhockenberry.com/blog/topic/marketing)
- [Inbound Organization (121)](https://www.toddhockenberry.com/blog/topic/inbound-organization)
- [Sales (97)](https://www.toddhockenberry.com/blog/topic/sales)
- [Manufacturing (91)](https://www.toddhockenberry.com/blog/topic/manufacturing)
- [Content (43)](https://www.toddhockenberry.com/blog/topic/content)
- [Inbound2Grow (32)](https://www.toddhockenberry.com/blog/topic/inbound2grow)
- [Company Culture (20)](https://www.toddhockenberry.com/blog/topic/company-culture)
- [Industrial Executive (18)](https://www.toddhockenberry.com/blog/topic/industrial-executive)
- [SEO (18)](https://www.toddhockenberry.com/blog/topic/seo)
- [Leadership (12)](https://www.toddhockenberry.com/blog/topic/leadership)
- [Case Studies (11)](https://www.toddhockenberry.com/blog/topic/case-studies)
- [CRM (10)](https://www.toddhockenberry.com/blog/topic/crm)
- [Mission (8)](https://www.toddhockenberry.com/blog/topic/mission)
- [Tradeshows (8)](https://www.toddhockenberry.com/blog/topic/tradeshows)
- [Customer Service (5)](https://www.toddhockenberry.com/blog/topic/customer-service)
- [AI (3)](https://www.toddhockenberry.com/blog/topic/ai)
- [Recruiting (1)](https://www.toddhockenberry.com/blog/topic/recruiting)
- [Roofing Contractor Benchmark Group (1)](https://www.toddhockenberry.com/blog/topic/roofing-contractor-benchmark-group)

[See All Topics](https://www.toddhockenberry.com/blog/creating-a-competitive-advantage-with-inbound#)

[Home](https://www.toddhockenberry.com)

[Case Studies](https://www.toddhockenberry.com/case-studies)

[Resource Library](https://www.toddhockenberry.com/resource-library)

[Blog](https://www.toddhockenberry.com/blog)

[About](https://www.toddhockenberry.com/about)

 

 

<https://twitter.com/toddhockenberry> <https://www.linkedin.com/in/toddhockenberry/> <https://www.youtube.com/channel/UCIzn_cGXnFYQPrGz7a8CcwA>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Rebecca Miller",
    "url" : "https://www.toddhockenberry.com/blog/author/rebecca-miller"
  },
  "dateModified" : "2023-08-09T15:24:23.542Z",
  "datePublished" : "2018-07-19T04:00:00.000Z",
  "headline" : "Creating A Competitive Advantage With Inbound",
  "image" : [ "https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/top%203%20for%20tech%20marketers-1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.toddhockenberry.com/blog/creating-a-competitive-advantage-with-inbound",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.toddhockenberry.com/hubfs/2015_NEW_Site/Todd-Hockenberry-Inc.png"
    },
    "name" : "Todd Hockenberry, Inc."
  }
}
```