A while back I wrote about the 5 statistics and 5 steps that I thought were necessary to understand and implement manufacturing marketing. Step 2 in our plan for marketing and sales is to get found online, sounds easy right?
Getting found online isn’t rocket science, but it doesn’t happen by accident either. The good news is that if you are following Step 1 (create solutions based content) then you are already well on your way to achieving Step 2.!
You have something to say. You really do. You know the ins and outs of your industry/field and you certainly know the details about your own products and services. This means that you are in the unique position to be able to answer questions and provide insider insights into what you know best.
By creating content that solves problems related to your industry, you can showcase your expertise, thought leadership, and situate yourself as an industry expert.
By building your reputation as an industry expert you will increase the chances that when someone is looking for information about your field they will seek you out.