How to Align Sales and Customer Service

In the modern age of hyper-connectivity, any disruption of service between you and your customers can have far-reaching effects and consequences.

After all, your competitors are only a quick search and a click away, and they are always ready to step up and fill your shoes. And your customers are well aware of this fact. And, to complicate matters, consumers not only have high expectations, but they are also vocal about their experiences both good and bad.

So, with customer churn a serious reality and the power your customers have over your reputation, the need to align your sales team with your customer service team has never been higher.

Alignment between these two teams allows you to manage your customer's expectations, respond to issues before they become problems, and curate your customers experience throughout the entire lifecycle.

Dan Tyre and I recently wrote an article for the HubSpot Service blog where we discuss 6 ways to help achieve this alignment. You can read the full article, 6 Ways to Work Together to Achieve Sales and Customer Service Alignment, over on the HubSpot Service blog!