--- title: Inbound Marketing for Manufacturers description: B2B manufacturers who embrace inbound and work to help people solve problems are able to sustain predictable sales and growth image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Inbound-Marketing-for-Manufacturers-Cerasis-Blog-3.png --- [![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com) ## Welcome to my Blog [Blog Main Page](https://www.toddhockenberry.com/blog) ###### Posted by [Rebecca Miller](https://www.toddhockenberry.com/blog/author/rebecca-miller) ● Jul 09, 2018 # Inbound Marketing for Manufacturers B2B manufacturing business owners, sales managers, and marketers all know that they themselves have changed how they buy; everyone shops online, doing research and comparing products long before they make a purchase. But still, in the world of B2B manufacturing, so many companies don’t think *their *customers have changed. So when these same companies face stagnant, unpredictable sales and growth, they’re confused. ![Inbound-Marketing-for-Manufacturers-Cerasis-Blog](https://www.toddhockenberry.com/hs-fs/hubfs/Imported_Blog_Media/Inbound-Marketing-for-Manufacturers-Cerasis-Blog-3.png?width=1080&name=Inbound-Marketing-for-Manufacturers-Cerasis-Blog-3.png)The truth is that buyers behaviors have changed, no matter the industry or demographic. Embracing an inbound mindset and employing inbound methodologies and strategies is a proven way to move the needle in the midst of this change. Understanding how inbound can benefit and be employed by B2B manufacturers isn’t always intuitive. Afterall, what works for a consumer-facing retail company doesn’t necessarily translate to success in the B2B world. Which is why we partnered with [Cerasis](https://cerasis.com/), a transportation management company, to present manufacturers with a comprehensive webinar to explore the strategies and methods that do work to bring in predictable sales and growth. Some of the topics we covered in the webinar include: - What is inbound and why does it matter to manufacturers? - The importance of leadership to adopt an inbound mindset   - Consideration of strategy in inbound - Why content is the central component of inbound - The shift in communication strategy for successful inbound - How managing, analyzing, and adjusting leads to continual improvement in inbound If you’re interested in embracing a mindset that has been proven to work, you can watch the full Inbound Marketing for Manufacturing webinar now. Just follow the link below and fill out a short form to watch the full recording. Then, dig even deeper in to [manufacturing marketing](https://www.toddhockenberry.com/manufacturing-marketing). 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