Sales and Marketing Blog | Todd Hockenberry

Episode 130: Why is an Inbound Operating System Important?

Written by Todd Hockenberry | Dec 21, 2018

An inbound operating system consists of all of the systems, programs, and tools your company uses every day. An inbound operating system keeps everyone in the organization on the same page and working toward the same mission.

[4:50] Question: Why is an Inbound Operating System Important?

An inbound operating system is important because it provides a framework for cohesion. When you think about your organization your mission is the why, the strategies you employ are the how, and the operating system enables the what. The operating system provides the tools, systems, and process you need to follow through on your mission and your MSPOT.

“Transparency without context is chaos.” – JD Sherman

Want to learn more about inbound operating systems? Check out Episode 11: What is an Inbound Operating System?

[19:00] Todd’s Truth

Inbound leaders hold teams accountable, but the teams come up with the plans and execute. The Inbound Operating system keeps them on track along with the MSPOT.

[19:34] 3 Takeaways

  1. You can’t impose culture; you can only guide and influence culture
  2. Document culture
  3. Evaluate your operating system

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