Despite the lack of success, many companies stick to the old sales formulas of hiring salespeople, going to trade shows, cold calling, and knocking down doors. This has left many industrial and manufacturing companies struggling to maintain revenue growth.
In a recent guest post, I wrote for The Steam Creative Blog I talk about this problem and some of the solutions and strategies industrial and manufacturing companies can employ to combat it.
Some of the things I touch on in the article include:
- How do businesses adapt to changes in buyers behavior?
- Creating a customer first culture
- The value and necessity of consistent messaging
If you’d like to learn how to jump-start stagnant revenue growth, head over to the Steam Creative Blog and read Predictable Revenue Growth for Industrial and Manufacturing Companies.
For more information on manufacturing marketing, check out our guide here.
Topics: Sales, Inbound Organization, Manufacturing
