---
title: The Keys to Predictable Manufacturing Revenue Growth
description: Many companies still stick to the old sales formulas of hiring salespeople, going to trade shows, cold calling, and knocking down doors. I talk about this problem and some of the solutions and strategies industrial and manufacturing companies can employ to combat it.
image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Stream_Creative_Logo-Aug-09-2023-03-23-58-1815-PM.png
---

[![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com)

## Welcome to my Blog

[Blog Main Page](https://www.toddhockenberry.com/blog)

###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● May 07, 2018

# The Keys to Predictable Manufacturing Revenue Growth

Despite the lack of success, many companies stick to the old sales formulas of hiring salespeople, going to trade shows, cold calling, and knocking down doors. This has left many industrial and manufacturing companies struggling to maintain revenue growth.

![Stream_Creative_Logo](https://www.toddhockenberry.com/hs-fs/hubfs/Imported_Blog_Media/Stream_Creative_Logo-Aug-09-2023-03-23-58-1815-PM.png?width=116&height=116&name=Stream_Creative_Logo-Aug-09-2023-03-23-58-1815-PM.png)In a recent guest post, I wrote for The [Steam Creative](https://www.streamcreative.com) Blog I talk about this problem and some of the solutions and strategies industrial and manufacturing companies can employ to combat it.

Some of the things I touch on in the article include:

- How do businesses adapt to changes in buyers behavior?
- Creating a customer first culture
- The value and necessity of consistent messaging

If you’d like to learn how to jump-start stagnant revenue growth, head over to the Steam Creative Blog and read [Predictable Revenue Growth for Industrial and Manufacturing Companies](https://www.streamcreative.com/blog/predictable-revenue-growth-for-industrial-and-manufacturing-companies). 

For more information on [manufacturing marketing](https://www.toddhockenberry.com/manufacturing-marketing), check out our guide [here](https://www.toddhockenberry.com/manufacturing-marketing).

[![Learn about Marketing for Manufacturing](https://no-cache.hubspot.com/cta/default/68380/225e4f80-4743-4e68-b8f3-41fdb89ea32b.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/225e4f80-4743-4e68-b8f3-41fdb89ea32b)

[![Purchase the book Inbound Organization](https://no-cache.hubspot.com/cta/default/68380/20fe5e23-f91d-4d33-9c9e-75a08668681a.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/20fe5e23-f91d-4d33-9c9e-75a08668681a)

 Topics: [Sales](https://www.toddhockenberry.com/blog/topic/sales), [Inbound Organization](https://www.toddhockenberry.com/blog/topic/inbound-organization), [Manufacturing](https://www.toddhockenberry.com/blog/topic/manufacturing)

- Share
- [**](https://www.facebook.com/sharer/sharer.php?u=https://www.toddhockenberry.com/blog/keys-to-predictable-manufacturing-revenue-growth)
- [**](https://twitter.com/intent/tweet?url=https://www.toddhockenberry.com/blog/keys-to-predictable-manufacturing-revenue-growth)
- [**](https://www.linkedin.com/shareArticle?url=https://www.toddhockenberry.com/blog/keys-to-predictable-manufacturing-revenue-growth)

### Comments

#### Subscribe

New posts delivered to your inbox.

[![Subscribe to The Industrial Executive Newsletter](https://no-cache.hubspot.com/cta/default/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50)

[![Buy Inbound Organization Now](https://no-cache.hubspot.com/cta/default/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8)

[![The Industrial Executive Podcast - Listen Now](https://no-cache.hubspot.com/cta/default/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c)

#### Related Posts

<https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer>

<https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer><https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer>[What Does an AI Department Look Like for a Manufacturer?](https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer)

<https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers>

<https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers><https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers>[How AI Agents Are Changing B2B Buying for Manufacturers](https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers)

<https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead>

<https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead><https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead>[The Reason AI Writes Garbage For Your Business (And What We Build Instead)](https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead)

<https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers>

<https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers><https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers>[Digital Marketing Strategy for Manufacturers](https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers)

<https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage>

<https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage><https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage>[What AI Can't Replace: Protecting Your Human Advantage](https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage)

<https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret>

<https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret><https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret>[The Total Solution Trap: When Your Best Differentiator Is Your Best-Kept Secret](https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret)

<https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company>

<https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company><https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company>[How to Market a Manufacturing Company](https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company)

#### Topics

- [Marketing (174)](https://www.toddhockenberry.com/blog/topic/marketing)
- [Inbound Organization (121)](https://www.toddhockenberry.com/blog/topic/inbound-organization)
- [Sales (97)](https://www.toddhockenberry.com/blog/topic/sales)
- [Manufacturing (91)](https://www.toddhockenberry.com/blog/topic/manufacturing)
- [Content (43)](https://www.toddhockenberry.com/blog/topic/content)
- [Inbound2Grow (32)](https://www.toddhockenberry.com/blog/topic/inbound2grow)
- [Company Culture (20)](https://www.toddhockenberry.com/blog/topic/company-culture)
- [Industrial Executive (18)](https://www.toddhockenberry.com/blog/topic/industrial-executive)
- [SEO (18)](https://www.toddhockenberry.com/blog/topic/seo)
- [Leadership (12)](https://www.toddhockenberry.com/blog/topic/leadership)
- [Case Studies (11)](https://www.toddhockenberry.com/blog/topic/case-studies)
- [CRM (10)](https://www.toddhockenberry.com/blog/topic/crm)
- [Mission (8)](https://www.toddhockenberry.com/blog/topic/mission)
- [Tradeshows (8)](https://www.toddhockenberry.com/blog/topic/tradeshows)
- [Customer Service (5)](https://www.toddhockenberry.com/blog/topic/customer-service)
- [AI (3)](https://www.toddhockenberry.com/blog/topic/ai)
- [Recruiting (1)](https://www.toddhockenberry.com/blog/topic/recruiting)
- [Roofing Contractor Benchmark Group (1)](https://www.toddhockenberry.com/blog/topic/roofing-contractor-benchmark-group)

[See All Topics](https://www.toddhockenberry.com/blog/keys-to-predictable-manufacturing-revenue-growth#)

[Home](https://www.toddhockenberry.com)

[Case Studies](https://www.toddhockenberry.com/case-studies)

[Resource Library](https://www.toddhockenberry.com/resource-library)

[Blog](https://www.toddhockenberry.com/blog)

[About](https://www.toddhockenberry.com/about)

 

 

<https://twitter.com/toddhockenberry> <https://www.linkedin.com/in/toddhockenberry/> <https://www.youtube.com/channel/UCIzn_cGXnFYQPrGz7a8CcwA>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Todd Hockenberry",
    "url" : "https://www.toddhockenberry.com/blog/author/todd-hockenberry"
  },
  "dateModified" : "2023-08-09T15:25:00.795Z",
  "datePublished" : "2018-05-07T04:00:00.000Z",
  "headline" : "The Keys to Predictable Manufacturing Revenue Growth",
  "image" : [ "https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Stream_Creative_Logo-Aug-09-2023-03-23-58-1815-PM.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.toddhockenberry.com/blog/keys-to-predictable-manufacturing-revenue-growth",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.toddhockenberry.com/hubfs/2015_NEW_Site/Todd-Hockenberry-Inc.png"
    },
    "name" : "Todd Hockenberry, Inc."
  }
}
```