---
title: Personalization and Solving for the Customer
description: I talk about the importance and future of personalization and why solving for the customer is so important. This is from a presentation I recently did for the Tampa HubSpot User Group.
image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/personalization-and-solving-for-the-customer-1.jpg
---

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###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Apr 06, 2018

# Personalization and Solving for the Customer

This is the second part of a six-part series from a presentation I recently did for the [Tampa HubSpot User Group](https://tampa.hubspotusergroups.com/). If you missed the previous part, you can find the video here. In this part we talk about the importance and future of personalization and why solving for the customer is so important.

In this segment we’ll touch on:

- What is Human 2 Human and the importance of personalized marketing
- How AI and other marketing tools are bringing us closer to one to one marketing
- Examples of personalization
- Solve for the customer
- Would you know if a customer had a bad experience?

Watch the second part of this six-part series below.

[Watch the full presentation.](https://www.youtube.com/watch?v=Rh2HFr3w17s)

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 Topics: [Inbound Organization](https://www.toddhockenberry.com/blog/topic/inbound-organization)

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