---
title: Sales and Marketing Blog | Todd Hockenberry | Content (2)
description: Content | Please subscribe to my blog for sales, marketing, and success tips that will help you grow your B2B business. (2)
---

[![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com)

### Welcome to my Blog

[![The Lead Generation Trap: Why Most Leads Aren't Turning Into Customers](https://www.toddhockenberry.com/hubfs/Featured%20Images/the-lead-generation-trap-why-most-leads-arent-turning-into-customers.png) ](https://www.toddhockenberry.com/blog/the-lead-generation-trap-why-most-leads-arent-turning-into-customers)

### [The Lead Generation Trap: Why Most Leads Aren't Turning Into Customers](https://www.toddhockenberry.com/blog/the-lead-generation-trap-why-most-leads-arent-turning-into-customers)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Feb 21, 2026

[Read the Post](https://www.toddhockenberry.com/blog/the-lead-generation-trap-why-most-leads-arent-turning-into-customers)

[![Four Generations, Four Search Behaviors: Why Your Marketing Program Fails Half Your Audience](https://www.toddhockenberry.com/hubfs/Featured%20Images/four-generations-four-search-behaviors-why-your-marketing-program-fails-half-your-audience.png) ](https://www.toddhockenberry.com/blog/four-generations-four-search-behaviors-why-your-marketing-program-fails-half-your-audience)

### [Four Generations, Four Search Behaviors: Why Your Marketing Program Fails Half Your Audience](https://www.toddhockenberry.com/blog/four-generations-four-search-behaviors-why-your-marketing-program-fails-half-your-audience)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Feb 17, 2026

[Read the Post](https://www.toddhockenberry.com/blog/four-generations-four-search-behaviors-why-your-marketing-program-fails-half-your-audience)

[![The 80% Elimination Rule: Why You're Losing Deals You Never Knew Existed](https://www.toddhockenberry.com/hubfs/Featured%20Images/the-80-elimination-rule-why-youre-losing-deals-you-never-knew-existed.png) ](https://www.toddhockenberry.com/blog/the-80-elimination-rule-why-youre-losing-deals-you-never-knew-existed)

### [The 80% Elimination Rule: Why You're Losing Deals You Never Knew Existed](https://www.toddhockenberry.com/blog/the-80-elimination-rule-why-youre-losing-deals-you-never-knew-existed)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Jan 21, 2026

[Read the Post](https://www.toddhockenberry.com/blog/the-80-elimination-rule-why-youre-losing-deals-you-never-knew-existed)

[![A 2026 Inbound Marketing Strategy Requires the Right Resources](https://www.toddhockenberry.com/hubfs/Featured%20Images/an-inbound-marketing-strategy-for-2026-requires-the-right-resources-and-tools.png) ](https://www.toddhockenberry.com/blog/an-inbound-marketing-strategy-for-2025-requires-the-right-resources-and-tools)

### [A 2026 Inbound Marketing Strategy Requires the Right Resources](https://www.toddhockenberry.com/blog/an-inbound-marketing-strategy-for-2025-requires-the-right-resources-and-tools)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Dec 12, 2025

[Read the Post](https://www.toddhockenberry.com/blog/an-inbound-marketing-strategy-for-2025-requires-the-right-resources-and-tools)

[![Nine Easy Ways to Grow a B2B Business With Inbound Marketing](https://www.toddhockenberry.com/hubfs/Featured%20Images/how-to-grow-a-b2b-business.png) ](https://www.toddhockenberry.com/blog/how-to-grow-a-b2b-business)

### [Nine Easy Ways to Grow a B2B Business With Inbound Marketing](https://www.toddhockenberry.com/blog/how-to-grow-a-b2b-business)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Nov 21, 2025

[Read the Post](https://www.toddhockenberry.com/blog/how-to-grow-a-b2b-business)

[![How European Capital Equipment Manufacturers Can Build US Sales](https://www.toddhockenberry.com/hubfs/Featured%20Images/how-european-capital-equipment-manufacturers-can-build-us-sales.png) ](https://www.toddhockenberry.com/blog/how-european-capital-equipment-manufacturers-can-build-us-sales)

### [How European Capital Equipment Manufacturers Can Build US Sales](https://www.toddhockenberry.com/blog/how-european-capital-equipment-manufacturers-can-build-us-sales)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Oct 03, 2025

[Read the Post](https://www.toddhockenberry.com/blog/how-european-capital-equipment-manufacturers-can-build-us-sales)

[![How AI is Revolutionizing Inbound Marketing (And Why You Need to Pay Attention)](https://www.toddhockenberry.com/hubfs/Featured%20Images/how-ai-is-revolutionizing-inbound-marketing.png) ](https://www.toddhockenberry.com/blog/how-ai-is-revolutionizing-inbound-marketing)

### [How AI is Revolutionizing Inbound Marketing (And Why You Need to Pay Attention)](https://www.toddhockenberry.com/blog/how-ai-is-revolutionizing-inbound-marketing)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Sep 19, 2025

[Read the Post](https://www.toddhockenberry.com/blog/how-ai-is-revolutionizing-inbound-marketing)

[![The Get Stuff Done Growth Strategy](https://www.toddhockenberry.com/hubfs/social-suggested-images/the-get-stuff-done-growth-strategy.png) ](https://www.toddhockenberry.com/blog/the-get-stuff-done-growth-strategy)

### [The Get Stuff Done Growth Strategy](https://www.toddhockenberry.com/blog/the-get-stuff-done-growth-strategy)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Jul 19, 2024

[Read the Post](https://www.toddhockenberry.com/blog/the-get-stuff-done-growth-strategy)

[![Content Marketing for Manufacturers](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/content-marketing-for-manufacturers-1.png) ](https://www.toddhockenberry.com/blog/content-marketing-for-manufacturers)

### [Content Marketing for Manufacturers](https://www.toddhockenberry.com/blog/content-marketing-for-manufacturers)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Apr 01, 2024

[Read the Post](https://www.toddhockenberry.com/blog/content-marketing-for-manufacturers)

[![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/where-have-all-the-humans-gone-1.png) ](https://www.toddhockenberry.com/blog/where-have-all-of-the-humans-gone)

### [Where have all of the humans gone?](https://www.toddhockenberry.com/blog/where-have-all-of-the-humans-gone)

 by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) on Feb 13, 2023

[Read the Post](https://www.toddhockenberry.com/blog/where-have-all-of-the-humans-gone)

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