---
title: Why Executives Need to Be Writing and How to Get Them Started
description: Executives Need to Write, suggestions and the tricks I’ve learned from coaxing reluctant executives into writing over the years.
image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/typewriter-1.jpg
---

[![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com)

## Welcome to my Blog

[Blog Main Page](https://www.toddhockenberry.com/blog)

###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Feb 21, 2018

# Why Executives Need to Be Writing and How to Get Them Started

![typewriter](https://www.toddhockenberry.com/hs-fs/hubfs/Imported_Blog_Media/typewriter-1.jpg?width=174&height=233&name=typewriter-1.jpg)

From buyers evaluating purchasing options to perspective employees deciding where to apply, increasingly content is the engine that drives decision making. But where is that content coming from and who should be creating it?

In a recent article I wrote for [thinkgrowth.org](https://thinkgrowth.org/), I explore these questions and make the argument that executives should be creating content.

Executives are in a unique position to use their voice and influence to give those outside their company a window into their company’s goals, values, and culture. Executives can also help set a company’s priorities and lead by example with the content they create.

Of course, I’ve heard a lot of excuses over the years for why writing is too time-consuming or difficult. But at the end of the day, if leadership believes that content is important then it should be a priority.

So how do you get started? Head over to thinkgrowth.org and read my full article, [Executives Need to Write](https://thinkgrowth.org/executives-need-to-write-b3832d891008), for my suggestions and the tricks I’ve learned from coaxing reluctant executives into writing over the years.

[![Purchase the book Inbound Organization](https://no-cache.hubspot.com/cta/default/68380/20fe5e23-f91d-4d33-9c9e-75a08668681a.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/20fe5e23-f91d-4d33-9c9e-75a08668681a)

 Topics: [Marketing](https://www.toddhockenberry.com/blog/topic/marketing)

- Share
- [**](https://www.facebook.com/sharer/sharer.php?u=https://www.toddhockenberry.com/blog/why-executives-need-to-be-writing-and-how-to-get-them-started)
- [**](https://twitter.com/intent/tweet?url=https://www.toddhockenberry.com/blog/why-executives-need-to-be-writing-and-how-to-get-them-started)
- [**](https://www.linkedin.com/shareArticle?url=https://www.toddhockenberry.com/blog/why-executives-need-to-be-writing-and-how-to-get-them-started)

### Comments

#### Subscribe

New posts delivered to your inbox.

[![Subscribe to The Industrial Executive Newsletter](https://no-cache.hubspot.com/cta/default/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037)

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50)

[![Buy Inbound Organization Now](https://no-cache.hubspot.com/cta/default/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8)

[![The Industrial Executive Podcast - Listen Now](https://no-cache.hubspot.com/cta/default/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c)

#### Related Posts

<https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer>

<https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer><https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer>[What Does an AI Department Look Like for a Manufacturer?](https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer)

<https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers>

<https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers><https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers>[How AI Agents Are Changing B2B Buying for Manufacturers](https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers)

<https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead>

<https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead><https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead>[The Reason AI Writes Garbage For Your Business (And What We Build Instead)](https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead)

<https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers>

<https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers><https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers>[Digital Marketing Strategy for Manufacturers](https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers)

<https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage>

<https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage><https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage>[What AI Can't Replace: Protecting Your Human Advantage](https://www.toddhockenberry.com/blog/what-ai-cant-replace-protecting-your-human-advantage)

<https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret>

<https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret><https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret>[The Total Solution Trap: When Your Best Differentiator Is Your Best-Kept Secret](https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret)

<https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company>

<https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company><https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company>[How to Market a Manufacturing Company](https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company)

#### Topics

- [Marketing (174)](https://www.toddhockenberry.com/blog/topic/marketing)
- [Inbound Organization (121)](https://www.toddhockenberry.com/blog/topic/inbound-organization)
- [Sales (97)](https://www.toddhockenberry.com/blog/topic/sales)
- [Manufacturing (91)](https://www.toddhockenberry.com/blog/topic/manufacturing)
- [Content (43)](https://www.toddhockenberry.com/blog/topic/content)
- [Inbound2Grow (32)](https://www.toddhockenberry.com/blog/topic/inbound2grow)
- [Company Culture (20)](https://www.toddhockenberry.com/blog/topic/company-culture)
- [Industrial Executive (18)](https://www.toddhockenberry.com/blog/topic/industrial-executive)
- [SEO (18)](https://www.toddhockenberry.com/blog/topic/seo)
- [Leadership (12)](https://www.toddhockenberry.com/blog/topic/leadership)
- [Case Studies (11)](https://www.toddhockenberry.com/blog/topic/case-studies)
- [CRM (10)](https://www.toddhockenberry.com/blog/topic/crm)
- [Mission (8)](https://www.toddhockenberry.com/blog/topic/mission)
- [Tradeshows (8)](https://www.toddhockenberry.com/blog/topic/tradeshows)
- [Customer Service (5)](https://www.toddhockenberry.com/blog/topic/customer-service)
- [AI (3)](https://www.toddhockenberry.com/blog/topic/ai)
- [Recruiting (1)](https://www.toddhockenberry.com/blog/topic/recruiting)
- [Roofing Contractor Benchmark Group (1)](https://www.toddhockenberry.com/blog/topic/roofing-contractor-benchmark-group)

[See All Topics](https://www.toddhockenberry.com/blog/why-executives-need-to-be-writing-and-how-to-get-them-started#)

[Home](https://www.toddhockenberry.com)

[Case Studies](https://www.toddhockenberry.com/case-studies)

[Resource Library](https://www.toddhockenberry.com/resource-library)

[Blog](https://www.toddhockenberry.com/blog)

[About](https://www.toddhockenberry.com/about)

 

 

<https://twitter.com/toddhockenberry> <https://www.linkedin.com/in/toddhockenberry/> <https://www.youtube.com/channel/UCIzn_cGXnFYQPrGz7a8CcwA>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Todd Hockenberry",
    "url" : "https://www.toddhockenberry.com/blog/author/todd-hockenberry"
  },
  "dateModified" : "2023-08-09T15:25:42.222Z",
  "datePublished" : "2018-02-21T05:00:00.000Z",
  "headline" : "Why Executives Need to Be Writing and How to Get Them Started",
  "image" : [ "https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/typewriter-1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.toddhockenberry.com/blog/why-executives-need-to-be-writing-and-how-to-get-them-started",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.toddhockenberry.com/hubfs/2015_NEW_Site/Todd-Hockenberry-Inc.png"
    },
    "name" : "Todd Hockenberry, Inc."
  }
}
```