--- title: Why We Should Always Be Helping Others and How Focus Beats Bandwidth description: I recently did a presentation for the Tampa HubSpot User Group to talk about the future of inbound. In this first segment we began by defining inbound and then moved into a discussion of helping and focus. image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/why-we-should-always-be-helping-others-and-how-focus-beats-bandwidth%20%281%29-1-1.jpg --- [![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com) ## Welcome to my Blog [Blog Main Page](https://www.toddhockenberry.com/blog) ###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Apr 05, 2018 # Why We Should Always Be Helping Others and How Focus Beats Bandwidth I recently did a presentation for the [Tampa HubSpot User Group](https://tampa.hubspotusergroups.com/) to talk about the future of inbound. In this first segment we began by defining inbound and then moved into a discussion of helping and focus. In this segment we’ll talk about: - How delivering a customer experience impacts every aspect of an organization - How the ideas of inbound need to be applied across an entire organization - Help others first- what does that mean and how do we achieve it? - Can paid ads can be inbound? - Focus beats bandwidth – what does that mean and how do you apply it? - Why you should apply focus to all your relationships - The power of targeted content over broad content - Why you should always be helping first before you extract value Watch the first part of this six-part series below. 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