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todd-hockenberry

INBOUND ORGANIZATION

How to Build and Strengthen Your Company's Future Using Inbound Principles

Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.

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Even in these uncertain times companies must continue to market and sell, I am helping companies adapt and position for success and will share actionable steps to help your audience continue to move forward with customers and prospects.

Todd Hockenberry specializes in leading revenue growth with a strong focus on B2B, manufacturing, technology, and capital equipment companies.

For the last 11+ years, Todd Hockenberry, Inc. has been a leader in educating and helping B2B companies adapt to the new realities of internet-driven changes in buying behavior. A Gold Level HubSpot partner, Todd Hockenberry, Inc. excels at using online tools to drive significant new leads and revenue for clients.

Todd has over 30 years of experience in leading organizations selling technology, capital equipment, and services in global industrial markets. He has developed and cultivated direct sales teams as well as managed sales representative and distribution networks -- all to significant sales improvements.

Interview Topics

  • 8 ways to grow a B2B/industrial/manufacturing business right now
  • Why the key to business growth is a change in mindset, not a new set of tactics.
  • Transparency in an inbound organization: is there such a thing as too much transparency?
  • What role do leaders and executives play in building an inbound organization?
  • 3 ways buyers’ expectations have changed over the past 3 years
  • How changing buyer expectations have influenced the way we should sell and market
  • The 3 W’s of content for inbound organizations: Who, What, and Why
  • Using content to educate, motivate, and optimize your sales channels
  • Inbound ecosystems: why they’re vital for inbound organizations
  • Why inbound is about everyone in the organization and not just the marketing team.
  • Creating an amazing experience is the key to differentiation

Download Interview Questions and Talking Points

Todd's Bio

Todd Hockenberry founded and runs Top Line Results, a management consulting firm specializing in helping companies change and grow with Inbound marketing and sales, matching best practice Inbound strategies to each company's particular situation and goals. He has helped hundreds of B2B clients grow their businesses over the past decade. 

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Email: me@toddhockenberry.com

Phone: 407.406.3959

LinkedIn 2,500+ Followers:  toddhockenberry

Twitter: @toddhockenberry

Facebook:  @InboundOrganization

 
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