Anti-relationship marketing is lethal, and yet so many companies do it.
“If you cold call me without research or understanding,
The only constant is change. Even in business. We even change the way we manage change! It’s not any easy thing to handle...
“E-commerce doesn’t work for me.”
“I was 50 years old when I started using LinkedIn;
We can all use someone in our corner.
When was the last time you took a step back to look at your marketplace ecosystem?
How many companies can you name that have been around for more than 100 years?
This is not your mom and dad’s marketing game.
