---
title: "Connecting to Customers: Grow Your Business by Becoming an Inbound Organization"
description: "Connecting to Customers: Grow Your Business by Becoming an Inbound Organization, talk to us about growing your business by developing your marketing and sales."
---

[Sales and Marketing Blog | Todd Hockenberry ](https://www.toddhockenberry.com/blog)

# [Connecting to Customers: Grow Your Business by Becoming an Inbound Organization](https://www.toddhockenberry.com/blog/connecting-to-customers-grow-your-business-by-becoming-an-inbound-organization)

 Written by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) | May 23, 2017

I recently had the chance to do a two-part series for [CoffeeTalk](http://coffeetalk.com/), the leading editorial source for information on the world of coffee. As one of the most important independent providers of news and information about coffee, I was excited to share some of the hard-won marketing and sales lessons we’ve learned over the years with their diverse reader base.

In this two-part series, Connecting to Customers: Grow Your Business by Becoming an Inbound Organization, I explore the ways in which changing buyer behavior has impacted and necessitated changes in marketing behavior. With a strong focus on helping, this series is a great jumping-off point for anyone, not just those in the coffee world, who are interested in learning more about and becoming an Inbound Organization.  

**What You Can Expect in Parts 1 and 2**

- People 1st mindset — how Inbound Organizations think
- Online engagement drives the buyer journey — how Inbound Organizations get found
- Differentiation by customer experience — how Inbound Organizations innovate
- Your biggest risk
- 10 things your business better provide or you will lose me

You can read [Connecting to Customers: Grow Your Business by Becoming an Inbound Organization Part 1 here](http://coffeetalk.com/ctmagazine/03-2017/44116/). Part 2, which covers the 10 things your business better provide to keep customers around, is [over here](https://issuu.com/kerrigoodman9/docs/ctmagazine.2017.04/24).

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[View full post](https://www.toddhockenberry.com/blog/connecting-to-customers-grow-your-business-by-becoming-an-inbound-organization)

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