I recently had the chance to do a two-part series for CoffeeTalk, the leading editorial source for information on the world of coffee. As one of the most important independent providers of news and information about coffee, I was excited to share some of the hard-won marketing and sales lessons we’ve learned over the years with their diverse reader base.
In this two-part series, Connecting to Customers: Grow Your Business by Becoming an Inbound Organization, I explore the ways in which changing buyer behavior has impacted and necessitated changes in marketing behavior. With a strong focus on helping, this series is a great jumping-off point for anyone, not just those in the coffee world, who are interested in learning more about and becoming an Inbound Organization.
What You Can Expect in Parts 1 and 2
- People 1st mindset — how Inbound Organizations think
- Online engagement drives the buyer journey — how Inbound Organizations get found
- Differentiation by customer experience — how Inbound Organizations innovate
- Your biggest risk
- 10 things your business better provide or you will lose me
You can read Connecting to Customers: Grow Your Business by Becoming an Inbound Organization Part 1 here. Part 2, which covers the 10 things your business better provide to keep customers around, is over here.
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