--- title: Inbound2Grow Podcast | Todd Hockenberry description: Check out the Inbound2Grow podcast and start growing your business with inbound principles. --- ![Inbound2Grow logo 6](https://www.toddhockenberry.com/hubfs/Inbound2Grow%20logo%206.jpg "Inbound2Grow logo 6") # INBOUND2GROW ## A Podcast by Todd Hockenberry and Dan Tyre, the authors of Inbound Organization Get the latest ideas, strategies, and real-life stories that will help your business grow.  Create an amazing company culture, develop effective business strategies, and deliver outstanding customer experiences - in other words - become more inbound. Because to do inbound you must be inbound. # [![Google Play](https://www.toddhockenberry.com/hs-fs/hubfs/podcast/if_google-play_3007558.png?width=48&height=48&name=if_google-play_3007558.png "Google Play")](https://play.google.com/music/listen#/ps/Ik63redakwcr62e7p6wfv3wbqpa)[![iHeartRadio](https://www.toddhockenberry.com/hs-fs/hubfs/podcast/if_iheart_3040744.png?width=48&height=48&name=if_iheart_3040744.png "iHeartRadio")](https://www.iheart.com/podcast/269-inbound2grow-29484602)[![iTunes](https://www.toddhockenberry.com/hs-fs/hubfs/podcast/if_itunes_2363339.png?width=48&height=48&name=if_itunes_2363339.png "iTunes")](https://itunes.apple.com/us/podcast/inbound2grow/id1398043399)[![Stitcher](https://www.toddhockenberry.com/hs-fs/hubfs/podcast/if_stitcher_3007552.png?width=48&height=48&name=if_stitcher_3007552.png "Stitcher")](https://www.stitcher.com/podcast/inbound2grow)[![TuneIn](https://www.toddhockenberry.com/hs-fs/hubfs/podcast/if_tunein_3040742.png?width=48&height=48&name=if_tunein_3040742.png "TuneIn")](https://tunein.com/podcasts/Business--Economics/Inbound2Grow-p1130082/)[![SoundCloud](https://www.toddhockenberry.com/hs-fs/hubfs/podcast/soundcloud.png?width=48&name=soundcloud.png "SoundCloud")](https://soundcloud.com/inbound2grow)[![Spotify](https://www.toddhockenberry.com/hs-fs/hubfs/podcast/spotify.png?width=48&height=48&name=spotify.png "Spotify")](https://open.spotify.com/show/73ZBmUNxPRScm34sAySCZ7?si=FuIo1NJtRi2mQhdUAr76zw) [All Episodes](https://www.toddhockenberry.com/blog/topic/industrial-executive) [![A 2026 Inbound Marketing Strategy Requires the Right Resources](https://www.toddhockenberry.com/hubfs/Featured%20Images/an-inbound-marketing-strategy-for-2026-requires-the-right-resources-and-tools.png) ](https://www.toddhockenberry.com/blog/an-inbound-marketing-strategy-for-2025-requires-the-right-resources-and-tools) ### [A 2026 Inbound Marketing Strategy Requires the Right Resources](https://www.toddhockenberry.com/blog/an-inbound-marketing-strategy-for-2025-requires-the-right-resources-and-tools) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Dec 12, 2025 A key part of any strategy is understanding your resources and planning so that your people, tools, and processes are... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20131-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-131-2018-highlights) ### [Episode 131: 2018 Highlights](https://www.toddhockenberry.com/blog/inbound2grow/episode-131-2018-highlights) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Dec 28, 2018 This is it, the last episode of Inbound2Grow. It’s been a great year, and we want to thank everyone who has listened to,... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20130-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-130-why-is-an-inbound-operating-system-important) ### [Episode 130: Why is an Inbound Operating System Important?](https://www.toddhockenberry.com/blog/inbound2grow/episode-130-why-is-an-inbound-operating-system-important) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Dec 21, 2018 An inbound operating system consists of all of the systems, programs, and tools your company uses every day. An inbound... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20129-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-129-what-do-inbound-and-technology-have-to-do-with-one-another) ### [Episode 129: What do Inbound and Technology Have to do with One Another?](https://www.toddhockenberry.com/blog/inbound2grow/episode-129-what-do-inbound-and-technology-have-to-do-with-one-another) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Dec 14, 2018 Every company, regardless of what they sell, is impacted by technology. From the technology you use internally to track... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20128-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-128-what-is-an-inbound-back-office-and-why-does-it-matter) ### [Episode 128: What is an Inbound Back Office and Why Does it Matter?](https://www.toddhockenberry.com/blog/inbound2grow/episode-128-what-is-an-inbound-back-office-and-why-does-it-matter) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Dec 07, 2018 Very few companies think about how their accounting, finance, or legal departments impact their customer's success. But if... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20127-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-127-what-is-an-inbound-ecosystem) ### [Episode 127: What is an Inbound Ecosystem?](https://www.toddhockenberry.com/blog/inbound2grow/episode-127-what-is-an-inbound-ecosystem) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Nov 30, 2018 Ecosystems are easy to overlook. Most often the business of running a business, building and maintaining a thriving company... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20126-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-126-sales-fails) ### [Episode 126: Sales Fails](https://www.toddhockenberry.com/blog/inbound2grow/episode-126-sales-fails) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Nov 16, 2018 If you’ve ever connected with someone on LinkedIn or got a new follower on Twitter and then immediately got a direct message... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20125-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-125-what-is-the-biggest-issue-facing-marketing-and-sales-people-today-with-jill-konrath) ### [Episode 125: What is the Biggest Issue Facing Marketing and Sales People Today? with Jill Konrath](https://www.toddhockenberry.com/blog/inbound2grow/episode-125-what-is-the-biggest-issue-facing-marketing-and-sales-people-today-with-jill-konrath) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Nov 09, 2018 This week we sit down with our friend Jill Konrath to talk about the biggest issue facing sales and marketing people today. [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20124-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-unique-about-inbound-customer-service-and-success) ### [Episode 124: What is Unique about Inbound Customer Service and Success?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-unique-about-inbound-customer-service-and-success) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Nov 02, 2018 Inbound customer service is more than reactive platitudes. Customer service used to be customers calling in and spending... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20123-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-a-code-funnel) ### [Episode 123: What is a Code Funnel?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-a-code-funnel) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Oct 26, 2018 In the old days, we create qualified leads by offering up lots of content. Our prospects found our content, filled out a... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20122-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-does-being-customer-centric-mean) ### [Episode 122: What Does Being Customer-Centric Mean?](https://www.toddhockenberry.com/blog/inbound2grow/what-does-being-customer-centric-mean) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Oct 19, 2018 Everyone says they are customer-centric, but, like most things, being customer-centric is more difficult than just saying... [![Episode 121: Why is Marketing More Important than Sales in 2018?](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20121-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/why-is-marketing-more-important-than-sales-in-2018) ### [Episode 121: Why is Marketing More Important than Sales in 2018?](https://www.toddhockenberry.com/blog/inbound2grow/why-is-marketing-more-important-than-sales-in-2018) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Oct 12, 2018 Back in the day, in the 90’s, selling used to be boots on the ground, go out, and educate clients and prospects face to... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20120-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-120-what-do-you-do-if-your-leadership-doesnt-buy-into-inbound) ### [Episode 120: What do You do if Your Leadership Doesn’t Buy into Inbound?](https://www.toddhockenberry.com/blog/inbound2grow/episode-120-what-do-you-do-if-your-leadership-doesnt-buy-into-inbound) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Oct 05, 2018 For all of the companies out there dedicated to being inbound organizations and helping their customers succeed, there are... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20119-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-are-the-potholes-to-becoming-an-inbound-organization) ### [Episode 119: What are the Potholes to Becoming an Inbound Organization?](https://www.toddhockenberry.com/blog/inbound2grow/what-are-the-potholes-to-becoming-an-inbound-organization) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Sep 28, 2018 At the beginning of every organization's journey to becoming an inbound organization, there are inevitable potholes in the... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20118-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-content-strategy) ### [Episode 118: What is an Inbound Content Strategy?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-content-strategy) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Sep 21, 2018 An inbound content strategy is so much more than just churning out feature or product-based copy and sticking it on your... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20117-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/live-from-inbound-2018) ### [Episode 117: Live From INBOUND 2018!](https://www.toddhockenberry.com/blog/inbound2grow/live-from-inbound-2018) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Sep 14, 2018 This episode of Inbound2Grow was recorded last week at INBOUND 2018! Recorded live in-front of INBOUND 2018 attendees, we... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20116-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/is-inbound-still-a-good-investment) ### [Episode 116: Is Inbound Still a Good Investment?](https://www.toddhockenberry.com/blog/inbound2grow/is-inbound-still-a-good-investment) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Sep 07, 2018 Inspired by Mark Schaefer’s assertion that [inbound costs increase over time](https://www.businessesgrow.com/2018/07/30/inbound-marketing-costs/), in this episode we unpack that idea and discuss... [![Episode 115: What is an Inbound Engagement Strategy?](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20115-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-engagement-strategy) ### [Episode 115: What is an Inbound Engagement Strategy?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-engagement-strategy) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Aug 31, 2018 A large part of being inbound is creating and maintaining engagement with your prospects and customers. From first contact... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20114-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-persona-strategy) ### [Episode 114: What is an Inbound Persona Strategy?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-persona-strategy) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Aug 24, 2018 Personas are one of the fundamentals of inbound, shaping not only your marketing and sales efforts but all levels of your... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20113-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-strategy) ### [Episode 113: What is an Inbound Strategy?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-strategy) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Aug 17, 2018 Strategies are high-level plans for achieving specific objectives. Strategies guide your efforts, and inbound strategies are... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20112-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/nps-what-is-it-and-when-to-use-it) ### [Episode 112: NPS - What is It and When to Use It](https://www.toddhockenberry.com/blog/inbound2grow/nps-what-is-it-and-when-to-use-it) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Aug 10, 2018 Everyone thinks they have great customer service, but can you prove it? A ten-minute-long customer survey might suggest that... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20111-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-operating-system) ### [Episode 111: What is an Inbound Operating System?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-inbound-operating-system) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Aug 03, 2018 Being an inbound organization is more than just creating an inbound culture or an MSPOT or a mission. Day in and day out the... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20110-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/inbound-decision-making) ### [Episode 110: Inbound Decision Making](https://www.toddhockenberry.com/blog/inbound2grow/inbound-decision-making) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jul 27, 2018 How do you make decisions in your organization? Inbound organizations make decisions with what is best for the entire... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20109-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/episode-109-putting-people-first) ### [Episode 109: Putting People First](https://www.toddhockenberry.com/blog/inbound2grow/episode-109-putting-people-first) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jul 20, 2018 Your employees, prospects, and customers are all people. Every person your company interacts with, regardless of the type of... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20108-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/why-inbound-organizations-use-transparency-to-build-trust) ### [Episode 108: Why Inbound Organizations Use Transparency to Build Trust](https://www.toddhockenberry.com/blog/inbound2grow/why-inbound-organizations-use-transparency-to-build-trust) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jul 13, 2018 In this episode, Dan and Todd talk about how transparency builds trust. From the steps leadership can take to be more... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20107-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-are-the-benefits-of-inbound-recruiting-and-how-do-you-do-it) ### [Episode 107: What Are the Benefits of Inbound Recruiting and How Do You Do It?](https://www.toddhockenberry.com/blog/inbound2grow/what-are-the-benefits-of-inbound-recruiting-and-how-do-you-do-it) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jul 06, 2018 Our buyers aren’t the only ones who have been fundamentally altered by the internet; employees have new expectations for... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20106-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-a-culture-code) ### [Episode 106: What is a Culture Code?](https://www.toddhockenberry.com/blog/inbound2grow/what-is-a-culture-code) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jun 29, 2018 Companies create culture either intentionally or unwittingly. Creating a culture code allows you to take an active role in... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20105-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/the-critical-connection-between-company-culture-and-marketing-execution) ### [Episode 105: The Critical Connection Between Company Culture & Marketing Execution](https://www.toddhockenberry.com/blog/inbound2grow/the-critical-connection-between-company-culture-and-marketing-execution) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jun 22, 2018 In this episode, Dan and Todd explore how an authentic, inbound company culture fosters and allows employees to provide... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20104%201920x1080-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-mspot-and-why-its-important) ### [Episode 104: What is an MSPOT and Why It’s Important](https://www.toddhockenberry.com/blog/inbound2grow/what-is-an-mspot-and-why-its-important) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jun 15, 2018 Let’s talk about the world of MSPOTs! What is an MSPOT, who needs one, why would you need one, and who creates it? In this... [![Episode 103: Digging Deeper into the Inbound Organization Assessment](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20103%201920x1080-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/digging-deeper-into-the-inbound-organization-assessment) ### [Episode 103: Digging Deeper into the Inbound Organization Assessment](https://www.toddhockenberry.com/blog/inbound2grow/digging-deeper-into-the-inbound-organization-assessment) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jun 15, 2018 In this episode, Dan and Todd talk about what makes a good mission statement. From the things to avoid to an example of what... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20101%201920x1080-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/inbound-organization-origin-and-ideas) ### [Episode 101: Inbound Organization Origin and Ideas](https://www.toddhockenberry.com/blog/inbound2grow/inbound-organization-origin-and-ideas) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jun 15, 2018 Welcome to Inbound2Grow, the podcast for leaders who want to grow better and become inbound organizations. In our inaugural... [![](https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20102-1.jpg) ](https://www.toddhockenberry.com/blog/inbound2grow/start-with-the-inbound-organization-assessment) ### [Episode 102: Start with the Inbound Organization Assessment](https://www.toddhockenberry.com/blog/inbound2grow/start-with-the-inbound-organization-assessment) by [Todd Hockenberry](https://www.toddhockenberry.com/author/todd-hockenberry) on Jun 15, 2018 In episode 102 Dan and Todd talk about what inbound is, the assessment that can help you put a number on how inbound your... [Home](https://www.toddhockenberry.com) [Case Studies](https://www.toddhockenberry.com/case-studies) [Resource Library](https://www.toddhockenberry.com/resource-library) [Blog](https://www.toddhockenberry.com/blog) [About](https://www.toddhockenberry.com/about)