--- title: "Episode 101: Inbound Organization Origin and Ideas" description: In this inaugural episode, Todd and Dan talk about who they are, why they wrote Inbound Organization, and why everyone wants to grow but no one wants to change. image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20101%201920x1080-1.jpg --- [![Todd Hockenberry, Inc.](https://www.toddhockenberry.com/hs-fs/hubfs/2015_NEW_Site/todd-hockenberry-inc.png?width=188&height=75&name=todd-hockenberry-inc.png "Todd Hockenberry, Inc.")](https://www.toddhockenberry.com) ## Welcome to my Blog [Blog Main Page](https://www.toddhockenberry.com/blog) ###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Jun 15, 2018 # Episode 101: Inbound Organization Origin and Ideas ![Episode 101 1920x1080](https://www.toddhockenberry.com/hs-fs/hubfs/Imported_Blog_Media/Episode%20101%201920x1080-1.jpg?width=1920&name=Episode%20101%201920x1080-1.jpg) Welcome to Inbound2Grow, the podcast for leaders who want to grow better and become inbound organizations. In our inaugural episode, Todd and Dan talk about who they are, why they wrote Inbound Organization, and why everyone wants to grow but no one wants to change. ## Show Notes #### [0:40] Todd and Dan introduce themselves From HubSpot to patents, Todd and Dan have a lot of experience in the world of marketing and sales. #### [6:58] The Inbound Organization origin story “What do you mean you don’t have a culture code?” and “How do you run a company in 2018 without an MSPOT?” Speaking together at a tool and die event in southern California, Todd and Dan saw that there was a lot of room in the world of business for a better understand and implementation of inbound principles to make a big impact on success.   As Todd sold inbound as a methodology to c-suite executives, Dan had been working the problem of sales acceptance of inbound as an insider at HubSpot. Together they saw the same disconnect between marketing utilizing inbound tactics and limited success because of a failure of the greater organization to make changes that reflected the modern buyer. So, the idea of writing the Inbound Organization was born. #### [13:34] Dan’s Rant Short and sweet, Dan thinks everyone should buy and read Inbound Organization. #### [14:02] Todd’s Truth Everyone wants to grow. No one wants to change. Everyone wants to grow their business, but modern buyers demand more from companies. Unfortunately, a desire for growth doesn’t always translate into a willingness to make real changes to your business, culture, or mindset. #### [15:04] Three Takeaways The three takeaways from this episode are: 1. Check out [https://www.toddhockenberry.com/inbound-organization](https://www.toddhockenberry.com/inbound-organization) to find free resources, upcoming events, our press kit, and HubSpot partner resources 2. Download the Inbound Organization Assessment on our [Resources page](https://www.inboundorganization.com/resources-and-articles) ([https://www.inboundorganization.com/resources-and-articles](https://www.inboundorganization.com/resources-and-articles)) ## Links - [www.toddhockenberry.com](https://www.toddhockenberry.com) - [www.hubspot.com](https://www.hubspot.com)  Thanks to Rebecca Miller our podcast editor, social media coordinator, and blogger and to Zachary Jameson for producing the audio for the podcast. Check out [Zachary on Upwork](https://www.upwork.com/o/profiles/users/_~016c6c7b2fbe1d708a) if you need podcast audio services. Topics: [Inbound Organization](https://www.toddhockenberry.com/blog/topic/inbound-organization), [Inbound2Grow](https://www.toddhockenberry.com/blog/topic/inbound2grow) - Share - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.toddhockenberry.com/blog/inbound2grow/inbound-organization-origin-and-ideas) - [**](https://twitter.com/intent/tweet?url=https://www.toddhockenberry.com/blog/inbound2grow/inbound-organization-origin-and-ideas) - [**](https://www.linkedin.com/shareArticle?url=https://www.toddhockenberry.com/blog/inbound2grow/inbound-organization-origin-and-ideas) ### Comments #### Subscribe New posts delivered to your inbox. [![Subscribe to The Industrial Executive Newsletter](https://no-cache.hubspot.com/cta/default/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/f31969c4-4b8e-4b21-b07d-d162a0bb7037) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/7870cf73-1b30-4fbb-9cb0-432ae1436d50) [![Buy Inbound Organization Now](https://no-cache.hubspot.com/cta/default/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/04bc18a8-8e65-4f5d-b482-fad0e93684e8) [![The Industrial Executive Podcast - Listen Now](https://no-cache.hubspot.com/cta/default/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c.png)](https://cta-redirect.hubspot.com/cta/redirect/68380/4ccd1db9-083d-43dd-aa82-7dc25629198c) #### Related Posts [What Does an AI Department Look Like for a Manufacturer?](https://www.toddhockenberry.com/blog/what-does-an-ai-department-look-like-for-a-manufacturer) [How AI Agents Are Changing B2B Buying for Manufacturers](https://www.toddhockenberry.com/blog/how-ai-agents-are-changing-b2b-buying-for-manufacturers) [The Reason AI Writes Garbage For Your Business (And What We Build Instead)](https://www.toddhockenberry.com/blog/the-reason-ai-writes-garbage-for-your-business-and-what-we-build-instead) [Digital Marketing Strategy for Manufacturers](https://www.toddhockenberry.com/blog/digital-marketing-for-manufacturers) [The Total Solution Trap: When Your Best Differentiator Is Your Best-Kept Secret](https://www.toddhockenberry.com/blog/the-total-solution-trap-when-your-best-differentiator-is-your-best-kept-secret) [How to Market a Manufacturing Company](https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company) [The Content Bottleneck: Why Your Marketing Director Is Drowning](https://www.toddhockenberry.com/blog/the-content-bottleneck-why-your-marketing-director-is-drowning) #### Topics - [Marketing (174)](https://www.toddhockenberry.com/blog/topic/marketing) - [Inbound Organization (121)](https://www.toddhockenberry.com/blog/topic/inbound-organization) - [Sales (97)](https://www.toddhockenberry.com/blog/topic/sales) - [Manufacturing (91)](https://www.toddhockenberry.com/blog/topic/manufacturing) - [Content (43)](https://www.toddhockenberry.com/blog/topic/content) - [Inbound2Grow (32)](https://www.toddhockenberry.com/blog/topic/inbound2grow) - [Company Culture (20)](https://www.toddhockenberry.com/blog/topic/company-culture) - [Industrial Executive (18)](https://www.toddhockenberry.com/blog/topic/industrial-executive) - [SEO (18)](https://www.toddhockenberry.com/blog/topic/seo) - [Leadership (12)](https://www.toddhockenberry.com/blog/topic/leadership) - [Case Studies (11)](https://www.toddhockenberry.com/blog/topic/case-studies) - [CRM (10)](https://www.toddhockenberry.com/blog/topic/crm) - [Mission (8)](https://www.toddhockenberry.com/blog/topic/mission) - [Tradeshows (8)](https://www.toddhockenberry.com/blog/topic/tradeshows) - [Customer Service (5)](https://www.toddhockenberry.com/blog/topic/customer-service) - [AI (3)](https://www.toddhockenberry.com/blog/topic/ai) - [Recruiting (1)](https://www.toddhockenberry.com/blog/topic/recruiting) - [Roofing Contractor Benchmark Group (1)](https://www.toddhockenberry.com/blog/topic/roofing-contractor-benchmark-group) [See All Topics](https://www.toddhockenberry.com/blog/inbound2grow/inbound-organization-origin-and-ideas#) [Home](https://www.toddhockenberry.com) [Case Studies](https://www.toddhockenberry.com/case-studies) [Resource Library](https://www.toddhockenberry.com/resource-library) [Blog](https://www.toddhockenberry.com/blog) [About](https://www.toddhockenberry.com/about)     ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Todd Hockenberry", "url" : "https://www.toddhockenberry.com/blog/author/todd-hockenberry" }, "dateModified" : "2023-08-17T20:11:24.271Z", "datePublished" : "2018-06-15T04:00:00.000Z", "headline" : "Episode 101: Inbound Organization Origin and Ideas", "image" : [ "https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/Episode%20101%201920x1080-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.toddhockenberry.com/blog/inbound2grow/inbound-organization-origin-and-ideas", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.toddhockenberry.com/hubfs/2015_NEW_Site/Todd-Hockenberry-Inc.png" }, "name" : "Todd Hockenberry, Inc." } } ```