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Posted by Todd Hockenberry ● Nov 15, 2022

How do I grow my business in a recession?

How do I grow my business in a recession?


We started our business in a recession, which was a blessing in disguise. We needed to be very clear on our value proposition and target persona to have any chance of engaging any prospects.

Here are my top tips:

  • Control what you can control and refocus on the fundamentals.
  • Create more content. Tell a compelling story.
  • You know your team needs to prospect. Do it better than before.
  • Ensure your owned marketing assets are customer-focused, easy to use, helpful, interesting, and engaging.
  • Could you give people more options to connect with you? You are using chat, aren't you?
  • Pick. Up. The. Phone.
  • No voicemail decision trees to get to a person.
  • Don't chase the shiny thing. Stick with channels and tactics that are known to drive ROI.
  • Invest in your customers. Figure out whatever they need help with and give it to them.
  • If you don't have a CRM, now is the time to get one.
  • Invest in yourself. Get better at adding value to your business and customers.

One thing stands out when it comes to growing in a recession. Get closer to your customers. Build those relationships. Everything listed above will help you deepen the relationships you already have and cannot afford to lose in a recession.

There are no quick fixes. Getting results requires consistency and time.

Stick with what you know works. Stay focused.

Do fewer things, and do them better.

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Topics: Marketing