We started our business in a recession, which was a blessing in disguise. We needed to be very clear on our value proposition and target persona to have any chance of engaging any prospects.
Here are my top tips:
Control what you can control and refocus on the fundamentals.
Create more content. Tell a compelling story.
You know your team needs to prospect. Do it better than before.
Ensure your owned marketing assets are customer-focused, easy to use, helpful, interesting, and engaging.
Could you give people more options to connect with you? You are using chat, aren't you?
Pick. Up. The. Phone.
No voicemail decision trees to get to a person.
Don't chase the shiny thing. Stick with channels and tactics that are known to drive ROI.
Invest in your customers. Figure out whatever they need help with and give it to them.
If you don't have a CRM, now is the time to get one.
Invest in yourself. Get better at adding value to your business and customers.
One thing stands out when it comes to growing in a recession. Get closer to your customers. Build those relationships. Everything listed above will help you deepen the relationships you already have and cannot afford to lose in a recession.
There are no quick fixes. Getting results requires consistency and time.