How do I grow my business in a recession?
We started our business in a recession, which was a blessing in disguise. We needed to be very clear on our value proposition and target persona to have any chance of engaging any prospects.
Here are my top tips:
- Control what you can control and refocus on the fundamentals.
- Create more content. Tell a compelling story.
- You know your team needs to prospect. Do it better than before.
- Ensure your owned marketing assets are customer-focused, easy to use, helpful, interesting, and engaging.
- Could you give people more options to connect with you? You are using chat, aren't you?
- Pick. Up. The. Phone.
- No voicemail decision trees to get to a person.
- Don't chase the shiny thing. Stick with channels and tactics that are known to drive ROI.
- Invest in your customers. Figure out whatever they need help with and give it to them.
- If you don't have a CRM, now is the time to get one.
- Invest in yourself. Get better at adding value to your business and customers.
One thing stands out when it comes to growing in a recession. Get closer to your customers. Build those relationships. Everything listed above will help you deepen the relationships you already have and cannot afford to lose in a recession.
There are no quick fixes. Getting results requires consistency and time.
Stick with what you know works. Stay focused.
Do fewer things, and do them better.
Topics: Marketing
