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Posted by Todd Hockenberry ● May 31, 2022

Why Manufacturing Companies Should Use HubSpot

HubSpot is a marketing automation tool that gives manufacturers the opportunity to generate more leads, connect to and engage with prospects, customers, and partners, and the ability to measure all of it, so the ROI of marketing and sales investments are clear.

What is HubSpot?

It is a software as a service platform that helps you attract visitors, convert leads and close customers with multiple tools and integrations such as:

  • Analytics
  • Website building, management, and optimization
  • Search engine optimization
  • Workflows to automate processes
  • Contacts and lead flows
  • Landing Pages to convert site visitors to leads
  • Email tools
  • Call-to-Action graphic
  • Social media posting and tracking
  • Blogging
  • CRM integration
  • Chat tools
  • Service tools like knowledge base, feedback surveys, and customer portals

Most industrial and manufacturing companies we know use anywhere from 10-15 different tools to do the above functions. Multiple logins, accounts, and interfaces, none of which talk to one another. That is an inefficient way to run marketing, service, and sales. 

Why Choose HubSpot over others?

We have been a HubSpot partner since 2010 and have implemented hundreds of HubSpot installations as well as working with many HubSpot accounts, including strategy development and ongoing implementation.

The biggest reason to use HubSpot, from our experience, is that it is a multiplier of time, talent, and content.

We have used numerous other marketing automation tools, and this is the story I tell prospects if they do not use HubSpot.

If you use any other marketing automation tools, we will have to charge more for our implementation work because we will be less effective, require more overhead to get tasks done, and take longer to see results. 

What do you get if you use HubSpot?

  1. Robust platform approach - all in one tool for marketing, sales, and service - everyone using the same tools, with a lower learning curve, and seamless relationship transitions from one group to another.
  2. Stability - proven uptime and few technical issues with great technical support.
  3. Ease of use - save time with intuitive interfaces and tools
  4. Depth of the product tools covers everything companies will need, plus HubSpot is growing and expanding the technology regularly.
  5. Helpful resources for training, learning, and support.
  6. Active community - apps, discussions, certifications, HUG, Inbound events.
  7. Low Cost/High Value - the ROI of our clients that use HubSpot is off the charts. Once a client of ours starts with HubSpot, they never go back.

What outcomes do you see if you use HubSpot?

Improve your SEO and get found more often in searches.

Integrated content management saves time and money and allows for more productive marketing, sales, and service people, a critical value in today's tight job market.

Nurture prospects and stay engaged longer, more personally, and deliver higher close rates.

Segment your contacts by persona and behavior/buying stage so you can focus on your best fit, highest lifetime value contacts.

Drive sales enablement and improve your sales process and increase the effectiveness of your sales team.

The ability to understand how customers take the buying journey with you so you can stay connected and grow with them at their pace. HubSpot is an all-in-one system for complete customer lifecycle visibility.

Improved analytics to know what is working and why and how to get better at every part of the customer journey.

In short, companies that use HubSpot and embrace the methodologies and best practices will see a positive return on the cost of the tools. Using it will make your team better, and your customers will thank you for using it.

If that sounds like a biased advertisement for HubSpot, it is because it is. We believe in these tools for one reason. We know they work to help us accomplish the goals our clients ask our help to achieve - lead growth, deeper pipeline, more engagement, more won deals, and increased customer loyalty.

If your team is cobbling together a bunch of tools and holding them together with masking tape and glue, then you should consider an upgrade. Stop wasting your time on the tools themselves and start focusing on what matters - your customers, your team, and your business.

If you would like feedback on your inbound marketing or insights into whether HubSpot is a fit for you feel free to schedule a time here.

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Topics: Marketing, Manufacturing