---
title: "Marketing Rebellion: It's Happening"
description: Marketing and advertising don’t work the way they used to. Are you annoying people or being helpful in the current situation? TLR helps you get it right.
image: https://www.toddhockenberry.com/hubfs/Imported_Blog_Media/rebellion-1.png
---
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## Welcome to my Blog
[Blog Main Page](https://www.toddhockenberry.com/blog)
###### Posted by [Todd Hockenberry](https://www.toddhockenberry.com/blog/author/todd-hockenberry) ● Apr 20, 2020
# Marketing Rebellion: It's Happening
There’s no getting around it: Marketing and advertising don’t work the way they used to. Even the way they used to work only a few short months ago no longer seems sufficient to meet the needs of our current situation.
But people still need to buy, they still have problems that need to be solved, they still need your expertise. So what should you do?
[In this #Growth episode of The Manufacturing Show](https://podcasts.apple.com/us/podcast/28-marketing-rebellion-its-happening-manufacturers/id1472550603?i=1000470740620), I speak with six-time bestselling author and executive branding coach, Mark Schaefer, about his newest release, [Marketing](https://businessesgrow.com/rebellion/)[ Rebellion: The Most Human Company Wins](https://businessesgrow.com/rebellion/).
Mark and I discuss:
- The current state of the marketing industry
- How enabled customers have become due to technology and information
- Why marketers can no longer hang on to their old ways and must put themselves in their customer's shoes
- How to think about your entire business so that you align with what people want today, hint, it is to be more human, empathetic, and real
I wanted to also [share a new podcast ](https://www.soundtrap.com/play/kv0Ll4tWSuKZgWIufy2hJQ/s1-e1-todd-hawkenberry-cg-podcast/)I recently recorded. Alysha Dominico and I talked about how companies can be more human, take care of customers, and position for the future in a time of great uncertainty.
We are helping our clients find new business right now and to prepare for what comes next. We are helping in any way we can, not just giving advice, but digging in and helping our clients find and win new business.
**Click the button below to schedule a free coaching session to start the process.**
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Topics: [Marketing](https://www.toddhockenberry.com/blog/topic/marketing)
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[How to Market a Manufacturing Company](https://www.toddhockenberry.com/blog/how-to-market-a-manufacturing-company)
#### Topics
- [Marketing (174)](https://www.toddhockenberry.com/blog/topic/marketing)
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