There’s no getting around it: Marketing and advertising don’t work the way they used to. Even the way they used to work only a few short months ago no longer seems sufficient to meet the needs of our current situation.
But people still need to buy, they still have problems that need to be solved, they still need your expertise. So what should you do?
How enabled customers have become due to technology and information
Why marketers can no longer hang on to their old ways and must put themselves in their customer's shoes
How to think about your entire business so that you align with what people want today, hint, it is to be more human, empathetic, and real
I wanted to also share a new podcast I recently recorded. Alysha Dominico and I talked about how companies can be more human, take care of customers, and position for the future in a time of great uncertainty.
To those that follow this blog, I am offering significantly reduced rates for one-on-one marketing and sales work . My goal is to help as many people as possible to navigate this uncertain time and help them keep their team moving forward, identifying opportunities, and growing their businesses.
We are helping our clients find new business right now and to prepare for what comes next. We are helping in any way we can, not just giving advice, but digging in and helping our clients find and win new business.
Click the button below to schedule a free coaching session to start the process.