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It is easy to fall into a rut. The familiar is well, familiar. But is it the best? You know the answer to that question but maybe the next questions are harder to figure out.
Making a change to your sales channel is difficult. Many of you know you need to structurally change how you approach your markets and do something different in order to start growing your business.
Here are a few questions to ask yourself:
Sales channels can become a habit - make sure you are asking the tough questions to ensure that the channels you choose deliver the results you need.