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Posted by Todd Hockenberry ● Mar 30, 2020

What marketing teams and salespeople should be doing now

Are you being proactive in this time of uncertainty? Your customers need to hear from you. They are available to talk and want to know how you are doing and how you can help them. Now is the time to be innovative and bold and connect with your prospects and customers and in new and important ways.

marketing and sales in times of uncertaintyNow is the time to share more content without any expectation of an email or a conversion. Help your target audience. Be more human. Be empathetic and understand where they are now and how you can be of the most assistance.

With that in mind I want to share some content we recently produced. 

When it comes to manufacturing, the concerns about supply-chain management started before the current crisis even began. I caught up with Oliver Knack, CEO of Asia Quality Focus, a leading quality control service provider for global brands, and he talks about how to think about your supply-chain and how you can prepare for the future.

Check out the episode of The Manufacturing Show podcast here. 

Recently I recorded two podcasts as a guest:

The Company Growth Show here.

And Make it Right

Here is a video demo I did with a friend of mine in the materials testing world. We showed how you can use video to create an engaging and helpful product demo. The idea is to replace your face-to-face interactions with a virtual one.  This also shows the power of using LinkedIn to share helpful content and connect with prospects.

Here is a short video I did for people I know, I hope you find this helpful.


I am offering significantly reduced rates for one-on-one coaching. My goal is to help as many people as possible to navigate this uncertain time and help them keep their team moving forward, identifying opportunities, and growing their businesses.

Click the button below to schedule a free coaching session to start the process.

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Topics: Sales, Inbound Organization, Marketing